Snell Advanced Media looks to the cloud with Vibe, online production

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Snell Advanced Media has launched SAM Vibe, a real-time news and sports production solution, that allows a team to create and deliver content via social media, the web and TV.

SAM Vibe allows input from any device and is a scalable combination of media storage, production tools, and a fully customizable workflow engine.

“Watching TV, especially news and sports, has evolved from a fixed pastime into an on-the-go, mobile occurrence where consumers are in control. The challenge for content providers is to meet this demand for content anywhere while keeping quality at a premium,” said Neil Maycock of SAM. “SAM Vibe facilitates this by offering a flexible, cost-effective system that delivers a tightly integrated single platform approach to creating and distributing content rapidly so that it reaches every screen first.”

Through the solution, all content is stored and maintained in its original format. Packaging and delivery is fully automated for consistent, high-quality output.


SAM VIBE offers three types of user interfaces:

Creative applications — a choice of SAM’s Rio editor or Adobe Premiere

Browser-based editing — the SAM Go! editor for use in the studio or anywhere with an Internet connection

PAM (production asset management) tools — including ingest, media management and publishing control.

The solution will be on display during NAB in booth SL1805.

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