Bally Sports

Cable Network

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Branding, broadcast design and insert graphics that launched with Bally Sports on March 31, 2021.

Bally Sports replaced the former Fox Sports Regional Networks which were sold to Diamond Sports Group, a joint venture between Sinclair Broadcast Group and Byron Allen’s Entertainment Studios.

For the design, Drive Studio focused on the kinetic energy that reflects the gaming heritage of Ballys. Bright, electric elements fill the environment with a team-focused look.