College Football on CBS

Location:
Various
Affiliation:
CBS Sports / CBS Sports Network

Motion graphics and branding that rolled out at the start of the 2021 college football season on CBS and CBS Sports Network, including the “SEC on CBS.”

The look, which builds off the design and branding first unveiled during Super Bowl LV, is part of a larger rebranding of CBS Sports that ties into a larger corporate redesign that better integrates the “CBS eye” across all properties.