MSNBC Studio 3A

New York City, New York

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Primary studio for MSNBC at NBC’s New York City headquarters, 30 Rockefeller Center.

The studio was overhauled and relaunched in 2021 with a design paying homage to the architectural style of 30 Rock with Art Deco accents and plenty of LED display technology. 

Bisecting the studio is a soaring, arched LED ribbon, a dramatic gesture that also provides versatility in framing shots. It can play as one or several stand up positions, while also creating an iconic branding opportunity for low-wide shots.

Other LED elements include sprawling video walls positioned around the studio’s perimeter, including a curved, cantilevered element that can be paired with a walkable display integrated within a mobile platform.

Two framed monitors are suspended from the grid above in another corner of the studio, offering further positions for stand-up shots, remote interviews, or other branded moments. 

The environment also features a generous chroma-key space that can be isolated from the studio completely (via large tracking doors with integrated displays) or connected to the broader physical space for immersive augmented graphic applications and transitions between physical and virtual segments.