Philly ABC sponsors free wifi at airport

One of our readers noticed that WPVI-TV, the Philadelphia ABC O&O is using its brand to sponsor free wifi service at a local airport.

The station has partnered with Lehigh Valley International Airport, a smaller airport located in Allentown, Pa., a city about 60 miles outside of Philadelphia, to offer travelers free wifi as well as a video feed from the station.

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The Allentown area is technically part of the Philadelphia DMA, but is also host to several television stations that are licensed to the city. One of those stations, WFMZ-TV, produces a significant amount of local news and also reaches the Philadelphia area via cable, so, by advertising itself in this region is a strategic way for WPVI-TV to attract viewers and raise brand awareness.

H/T Bruce

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