Vizrt to launch new branding tool

Vizrt is getting ready to roll out a new version of Viz Multichannel 2.5, a TV branding software package.

The new tool focuses on providing “hands off” management of tickers, banners, snipes and program schedule graphics, reports Broadcasting & Cable.

“This new version makes the creation, scheduling, and delivery of channel branding an automated, cost-effective process that will benefit broadcasters in today’s demanding, multi-channel business environment,” said Ran Yakir, head of R&D Israel, Vizrt, in a statement.

The software could have a key role as the slumping media industry looks for new ways to integrate advertising directly into programming, such as the methods reported earlier this week by Advertising Age.