ITV drops the one, unveils new look

ITV announced a new brand overhaul, set to launch next year.

The change is massive, introducing a new “squiggly” logo and dropping 1 from its TV channel ITV1.

“People love our shows, but we don’t get the credit for bringing them. With all these media brands out there if you don’t have a clear brand then you are exposed,” said Rufus Radcliffe, ITV’s group director of marketing and research. “What this rebrand is about is cementing the relationship between the shows that people love and the ITV brand that makes them.”

To see more of the new look and the impending changes, visit DS.