Rochester station uplifts with custom song

Hubbard Broadcasting’s WHEC-TV in Rochester, N.Y., has debuted an inspiring new image campaign featuring a custom lyrical music track.

Created by Megatrax owned Aircast Custom Music, the campaign centers around the “We love this place” tagline with lyrics that also emphasize the line “Rochester New York, USA.”

Other references include the region’s natural resources and downtown area.

The song, meanwhile, plays over a variety of scenic shots as well as clips of people in the community.

Several of the scenes include the subjects making a heart symbol with their hands.

It’s worth noting that the campaign doesn’t include any station talent and only includes the logo at the very end — a strategic move meant to help build an emotional connection and pride in community.