Megyn Kelly’s evening show gets name, promo
The show is named simply “Sunday Night with Megyn Kelly” and, in promos airing on NBC networks, features a bold red logotype in Bodoni.
The choice of Bodoni is interesting as the typeface, its close typographic cousin Didot and similar typefaces are often associated with fashion magazines (the venerable “Vogue,” for example uses the latter).
It’s also similar to the font used for Kelly’s name on her book “Settle for More.”
Looking forward to Sunday, June 4th! pic.twitter.com/zWJwtUZJnp
— Megyn Kelly (@megynkelly) May 25, 2017
The promo spot uses a mix of red bars and matching typography and shows Kelly in both Studio 3A and the network’s fourth floor newsroom, Studio 4E, though it’s not clear if she will use either of the venues for the program.
The choice of name, while certainly straightforward and accessible (as well as letting viewers know when to tune in), also has some interesting parallels to the names of NBC’s own “Saturday Night Live” and CBS News’ “Sunday Morning.”
“Sunday Night with Megyn Kelly” debuts June 4.
Kelly’s weekday daytime show, slated to replace the 9 a.m. hour of the “Today Show,” has not yet announced a name or debut date.