Veritone to showcase its Digital Media Hub at NAB Show
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Digital Media Hub is an intuitive white-label portal fueled by Veritone aiWARE, the world’s first operating system for artificial intelligence.
With Digital Media Hub, rights holders can offer secure, cloud-native global access to their content to key stakeholders — including news media and corporate partners — and monetize their content via ecommerce functionality.
“It’s phenomenal the litany of progressions that occur from one NAB to the next. This year, we are eager to understand how other organizations are innovating in areas such as advertising efficacy, ROI analysis, and archive monetization — and to reveal the use cases we have been solving within M&E with resounding success,” said Ryan Steelberg, president, Veritone in a statement.
Through a live simulation, Veritone will show how Digital Media Hub and aiWARE support Veritone’s unique Live Event Services offering, which features a team working on site at an event to ingest and tag content. The combination gives rights holders a means to cognitively enrich metadata from the host broadcaster at their event in near-real time, making these critical assets available for immediate access, delivery, and monetization.
At the 2019 NAB Show, Veritone will highlight how Veritone Attribute helps both radio and television broadcasters demonstrate advertising efficacy for their customers by correlating the traffic on the brand’s website to ads that have run on the broadcast networks. Attribute leverages artificial intelligence to measure the effectiveness of not just prerecorded spots, but live reads and organic mentions as well.
Also at the 2019 NAB Show, Veritone will highlight Veritone Content Licensing Services, a managed service for rights holders who need full monetization of their content. While rights holders may choose to license their own content on their own Veritone Digital Media Hub, they can also elect to have Veritone license their content on their behalf, handling the rights and clearances and offering full monetization services. Whether working with a small- to mid-sized producer or a large media company, Veritone helps rights holders increase the value of their content by monetizing it. Veritone powers some of the largest content libraries to deliver high-quality motion content to leading producers, creatives, and publishers.
Rights holders can choose to offer licensable iconic footage, images and audio through Veritone Commerce, a supporting website for Veritone’s Content Licensing Services.