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Swank Motion Pictures elevates quality assurance with Interra Systems

Contributed Content / Press Release

Interra Systems has announced that its longstanding customer, Swank Motion Pictures, is using the enterprise-class version of Interra Systems’ BATON solution to optimize quality control and compliance. With the award-winning AI-/ML-enabled automated QC platform, Swank Motion Pictures can detect a variety of video quality issues at an early stage and streamline quality excellence.

“Swank Motion Pictures distributes a wide range of programming to customers over land and sea,” said Mark Floyd, manager of digital lab services at Swank Motion Pictures. “Once our content reaches its destination, it has to work. Interra Systems’ BATON provides us with the assurance that it will and that our customers will enjoy an optimal viewing experience.”

The BATON QC platform can be deployed in the cloud or on-premises, providing Swank Motion Pictures with comprehensive quality, standards compliance, and regulatory and baseband checks for VOD content for linear and streaming workflows. The hybrid QC solution implements organizational QC policy to support a combination of automated and manual QC checks, improving workflow efficiency for Swank Motion Pictures. Built on a scalable architecture, BATON will ensure that as Swank Motion Pictures’ requirements evolve, the platform will grow to match its needs. Complementing this, Swank Motion Pictures is also using Interra Systems’ BATON Media Player to play, inspect, and verify audio and video content.

“We’re thrilled that Swank Motion Pictures uses our BATON platform to QC their file-based content,” said Ashish Basu, executive vice president, worldwide sales and business development at Interra Systems. “With the BATON enterprise application, Swank Motion Pictures has confidence to deliver outstanding-quality video content. BATON has been instrumental in helping them identify imperfections with detailed reports and an optional review process via the BATON Media player.”

Interra Systems will showcase its leading content-aware media QC solution, BATON, including the latest BATON 9.0 engine, along with the company’s full suite of powerful media QC, monitoring, and analysis solutions at the 2024 NAB Show in Las Vegas, April 14-17 in booth W2720.

Muneesh Sharma, Director of Engineering at Interra Systems, will speak at the 2024 NAB Show Broadcast Engineering and IT Conference as part of the Quantifying Quality in Video Technology presentations. The session, “Elevating Video Quality With The Video Compression Score Metric,” takes place at the 2024 NAB Show in the West Hall Meeting Rooms Level 2 (W220-W221) on Sunday, April 14, 2024, at 12:10 p.m. local time.


Industry Feed, NAB Show

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