Bitcentral separates broadcast and streaming operations into two companies

Bitcentral has completed a transaction separating its broadcast production and playout operations from its streaming technology business, creating two independently operated companies.

The production and playout business retained the Bitcentral name and became a standalone company owned by Banyan Software. The remaining business continued as ViewNexa, focusing on streaming, content distribution, monetization and audience engagement.

Bitcentral said customers would continue receiving support from the same product and service teams following the separation.

Sam Peterson, previously Bitcentral’s chief operating officer, became CEO of the standalone Bitcentral business. Sam Kamel continued as CEO of ViewNexa, with Scott Alexander serving as general manager.

“With Banyan Software as a long-term partner, we are well positioned to invest in next-generation broadcast workflow capabilities, including cloud-based operations and emerging AI-driven tools that will shape the future of news production,” Peterson said. “Our customers will continue working with the same people, the same trusted products and the same commitment to service they expect from Bitcentral. We play a central role in the daily operations of more than 40 leading news organizations across more than 1,600 newsrooms, and we are just getting started.”

Banyan Software said it planned to support Bitcentral through a long-term investment strategy focused on product development, customer support and operational growth.

“Bitcentral has built a highly trusted and mission-critical technology platform that supports the daily operations of leading broadcasters,” said Reed Fawell, operating partner at Banyan Software.

“We are excited to support Sam Peterson and the Bitcentral team with a long-term investment approach focused on product strength, customer success and continued innovation. This is a business with deep customer relationships, a strong product foundation and an important role to play in the future of broadcast news operations.”

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Bitcentral serves broadcasters in the United States and Mexico with news production, playout and workflow technology. ViewNexa provides video management, streaming applications, content distribution and monetization tools.