Kansas City station promotes new set with Lego
KCTV-TV, the CBS affiliate in Kansas City, Mo., is prepping for a new set in November and has already started teasing viewers with a clever new promo.
The promo, shown above, shows a group of children “designing” a new set — reviewing blueprints and even working on a Lego model of the set anchor desk.
The campaign centers around the idea that the station is building the “news set of tomorrow” so it “makes sense to use the builders of tomorrow.”
KCTV-TV isn’t the only station that’s tried to build a set model from Lego, by the way.