NBC unveils Tokyo Olympics logo design

By Michael P. Hill October 10, 2018

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In many ways, the Tokyo logo design continues the flowing tradition for summer Olympics logos that NBC started in 2016 with its Rio logo, which featured “petal”-like letterforms. 

Sandwiched between Rio and Tokyo was the 2018 PyeongChang logo, which was a flatter, simpler design than the previous shield and badge inspired designs NBC used in the past.