STV

Location:
Shanghai, China
Affiliation:
Network
Set Design Broadcast Design International

Set design of Shanghai Media Group’s STV network that debuted in 2016. STV is a sister network of Dragon TV.

STV, Shanghai, China Shanghai Media Groups STV-in Shanghai, China has debuted a new set from Broadcast Design International, Inc. that combines clean, modern lines with augmented reality to create a high-tech look that blends into a nontraditional studio space.

The centerpiece of the design is a sculptural 2 sided custom anchor desk. The studio area is located on a mezzanine surrounding an open atrium. Sister network Dragon TV is located on the floor below, with two floors of office space above. The main news side of the desk is placed in front of a railing that separates the studio area from an open atrium. Across from this open space is a working control room, LED video wall and a round sculptural LED display with frosted plex panels. The alternate side of the anchor desk shoots into an interview set background and views of other set areas. There are suspended videowalls on each side of the anchor desk for use as OTS elements, toss shots and live interviews.

The large interview set features large windows with LED video displays and color changing artistic columns. A third venue combines a large walk and talk LCD videowall and foreground tracking LED displays for multi-purpose programming. In addition to the impressive scenic elements, STV also augments the hard scenery with digital additions through the use of augmented reality technology, include rotating rings and a digital clock-style countdown clock that floats around the anchor desk. Other virtual elements include covering the control room view with graphics.