Michael Bublé helps ‘CBS This Morning’ promote its ‘new’ version

Michael Bublé’s song “It’s a Beautiful Day” provides the background music for a new “CBS This Morning” image campaign series of promos.


The spots feature both formal and informal shots of the new anchor team of Gayle King, Anthony Mason and Tony Dokoupil, with King appearing to “polish” the camera lens at the end of the spot.

CBS has three versions — a 30 second, 10 second and 5 second one.


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