Target channels news sets, graphics for ’10 day deal forecast’ ad

Retailer Target is out with a new ad that geniously mimics a news broadcast — with Barbie’s pal Ken at the anchor desk.

The spot opens with rousing holiday music restyled as a news music signature and a wide shot of the “news set.”

That set includes a scrolling ticker header with Target’s “Expect More. Pay Less.” slogan as well as a winterscape dura flanked by two large screens sporting the Target logo.

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A talking gingerbread man gives viewers the “10 day deal forecast” from in front of a red and blue graphic framed by candy cane patterns and accented with light bursts similar to ones found in news graphics packages.

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We then see shots of Ken at the anchor desk (with a snowy pine tree behind him) and “field updates” that include news-style lower thirds that use angled rectangles — another nod to the design trends in TV news.

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The anchor desk, meanwhile, features a circular design topped with white and accented with the bullseye logo around the perimeter in a sort of icing style texture.

A holiday front of savings is moving in with record low prices. http://tgt.biz/eece

Posted by Target on Saturday, November 21, 2015

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