AT&T SportsNet


Graphics that debuted with the rebranding of Root Sports as AT&T SportsNet on July 14, 2017.

Troika partnered with AT&T Sports Networks to rebrand the company’s regional sports network brand, Root Sports, as AT&T SportsNet in the Pittsburgh, Rocky Mountains and Southwest regions.

The design, dubbed ‘Fan Connection,’ aims to generate deeper connections to home teams and cities and heighten the fan experience. The rebrand includes a more iconic graphics package, bringing in a mixture of photography and animation. In addition, the new AT&T SportsNet logo includes the AT&T globe and signature blue.