All NBC, Telemundo O&O affiliates hop on board Waze for Broadcasters program

All of NBC’s owned and operated television stations have joined the Waze for Broadcasters program as of Feb. 27, 2019.

The stations join KNTV and KSTS, NBCUniversal’s NBC and Telemundo affiliates in San Francisco that first joined the program in 2017.

NBC and Telemundo owned stations now have access to a suite of Waze Complete Traffic Intelligence tools that can help each station boost their traffic reporting for their on-air, digital and mobile audiences.

Waze, which is owned by Google, combines traditional GPS mapping and direction functionality with crowdsourcing information from its users, known as “Wazers.” 

Key tools include Real-Time Traffic Insights that can instantly inform audiences of unusual traffic conditions as Wazers experience them and share photos, comments and reports directly from accidents and incidents to enhance bigger stories.

The tools also include Dynamic Routes that provide main and alternative routes directly to TV station traffic anchors and reporters, as well as drive times on-the-fly from any starting point to any destination.

Waze previously had an exclusive per-market deal that included several ABC O&Os, but has since moved away from that model. 

The partnership extends to the following stations and markets, which include both NBC and Telemundo affiliates: New York (WNBC and WNJU), Los Angeles (KNBC and KVEA), Chicago (WMAQ and WSNS), Philadelphia (WCAU and WWSI), DallasFort Worth (KXAS and KXTX), Washington, D.C. (WRC and WZDC), Houston (KTMD), San Francisco Bay Area (KNTV and KSTS), Boston (WBTS, WNEU and cable channel NECN), Tampa (WRMD), Phoenix (KTAZ), MiamiFort Lauderdale (WTVJ and WSCV), Denver (KDEN), Orlando (WTMO), San Diego (KNSD and KUAN), San Antonio (KVDA), Hartford (WVIT and WRDM), Las Vegas (KBLR), Fort Myers (WWDT), Tucson (KHRR), Rio Grande Valley (KTLM), El Paso (KTDO), Puerto Rico (WKAQ).