MS NOW
- Location:
- New York City, New York
- Affiliation:
- Cable Network
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MSNBC officially rebranded as MS NOW on Nov. 15, 2025, debuting a new graphics package alongside new branding and studios. The redesign draws heavily on the network’s new fluttering flag-style icon, with animated elements used across rolling news blocks and branded shows.
As part of the transition, the network moved from 30 Rockefeller Plaza to Versant’s new headquarters on West 43rd Street, where it is operating in a temporary studio space.
“MS NOW Reports,” which continues the format of anchor-led rolling news hours, adopted the full graphics package with updated opens built around layered stripe animations and talent imagery. The network also introduced new insert graphics, including lower-third bars, bugs and banner layouts designed to keep headlines visible more often while offering flexibility for promos, data, and other on-screen information.
Fullscreen graphics and transitions incorporated the new stripe motif, which also appeared in wipes, boxed layouts and breaking news elements.
A revamped breaking news stinger used darker tones and a new musical signature to distinguish it from the former MSNBC look.