CNN readies Atlanta studio for debut
Via TVNewser, CNN is beginning rehearsals today for its new HD studio in Atlanta.
Atlanta is the last of the network’s major facilities to go HD. The set includes multiple presentation locations with a rotating anchor desk and is tricked out with more than 50 HD monitors, including the networks famous “Magic Wall” equipment. Also included is a new weather center.
At launch, the studio will be used for CNN Newsroom, Rick’s List, CNN Saturday Morning, CNN Sunday Morning and Sanjay Gupta, MD.
Another photo and commentary after the jump.
Certain elements of the new set, especially the L-shaped elements in the ceiling and LCD monitor array, seem similar to MSNBC. In addition, the anchor desk with its clear front is similar to that seen at WCAU-TV in Philadelphia. Overall, the studio’s lack of wood elements makes it a bit more modern than the New York set, though the two do share a large, blended rear projection screen element.
It’s also interesting to note the pastel lighting design used throughout the set and how this might play into the network’s current look. In the images shown here, the bold red CNN logo seems a bit out of place swimming in a sea of soothing grays, soft blues and pinks.
Also note the anchor desk appears to be designed for up to three people as well as the jib that appears to be equipped with a teleprompter.
It’s interesting that CNN has invested in such a substantial set in Atlanta that will get relatively little use compared to the New York facilities. That said, the new studio is certainly flexible enough to be used for any future programs that may be added.