Belden acquires Snell Advanced Media, integrating with Grass Valley

Belden, known for their Grass Valley brand in the broadcast space, has acquired Snell Advanced Media.

Terms of the deal, which make Grass Valley one of the largest media technology suppliers, were not disclosed in the announcement.

“With this investment Belden again demonstrates our commitment to the broadcast industry. Adding SAM’s employees and products to the Grass Valley family extends Grass Valley’s global reach, makes us more agile and provides even more domain expertise to enhance Grass Valley’s industry-leading solutions in networking, news and live production and content delivery for broadcasters,” said Tim Shoulders, who will be the new president of the combined companies. “Our customers face competition and uncertainty like never before. This transaction will help them navigate the technology options available to them with fewer concerns around interoperability and deployment complexity while providing them greater access to the innovators developing the solutions of tomorrow.”

SAM will be integrated into Grass Valley, notes Belden management, as the two brands have complementary product lines. Eventually, the SAM moniker will be returned and “Grass Valley, a Belden Brand” will be used as the company name worldwide.