‘The View’ returns with new host, tries to put square graphics in a round logo
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ABC’s “The View” returned from its summer hiatus Monday, Sept. 4, 2018, with a new face at the co-host table — and some new graphics that don’t quite fit with other elements of the show’s look.

The new look uses a square bug with “The View” logotype — and changes during “Hot Topics,” “The Political View” and other segments — however, the open and on-set iterations of the logo remain the circular shape.
In addition, the co-host desk retains its circular shape and the video wall behind it keeps the arched look as well.


tags
Abby Huntsman, ABC, ABC Studios NYC, Studio TV1, The View
categories
Branding, Broadcast Design, Broadcast Industry News, Featured, Graphics, Networks