NAB Show Preview: Broadcast-grade production comes to enterprise

Enterprise media teams have spent the better part of a decade working toward broadcast-grade production quality. In many cases, they have arrived.

The conversation at NAB Show 2026 is less about whether corporate and enterprise teams can produce at broadcast standards and more about how they manage the operational weight that comes with doing so at scale.

“The corporate video sector is seeing explosive growth, and with this shift, more businesses are moving away from traditional single-camera workflows toward pipelines comprising multiple cameras and higher-end tools used by film and broadcast productions,” said Damian Horne, product manager, AJA Video Systems. “We expect to see the sector turn up in a big way this year at NAB, and with varying needs. Some teams may be spec’ing out full-scale studio setups, whereas others might be seeking a gateway device to bridge baseband and IP, or may have simply outgrown their streaming solutions and want to explore more scalable tech.”

The volume of video these teams are expected to produce across live events, executive communications, training content, marketing and social has grown considerably, while the expectation of quality has risen alongside it. The infrastructure enabling that shift has become more accessible, but accessibility has introduced its own set of challenges around workflow, asset management and long-term scalability.

Converging infrastructure

The technical foundation for enterprise broadcast-grade production has changed significantly as IP-based standards have made it possible to move professional video, audio and data across shared network infrastructure — the same infrastructure enterprise IT teams already run.

“One of the more interesting shifts in the industry is the convergence of broadcast and enterprise production environments,” said Benjamin Desbois, chief growth and strategy officer at Telestream.

“Corporate studios, houses of worship, and live event venues are increasingly adopting broadcast-grade tools while running them on shared IP infrastructure alongside IT systems. Standards like ST 2110, NDI, and SRT are enabling video, audio, and data to move across the same networks, blurring the line between traditional broadcast and Pro AV environments,” added Desbois.

The result is that enterprise teams are not simply replicating broadcast workflows, they are building something adjacent to them, shaped by different operational realities, and in many cases moving faster. Unbound by legacy technical debt or standard operating procedures. 

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“Corporate media production is no longer simply catching up with broadcast. Technologies like NDI are redefining what professional production means, enabling high-quality results without relying on traditional broadcast infrastructure. In many cases, corporate production is now innovating faster than traditional broadcast, embracing workflows that prioritize flexibility, remote collaboration, and rapid deployment,” said Roberto Musso, technical director of NDI.

Broadcast scale, leaner teams

The expectations placed on Pro AV and enterprise media teams have risen to a level that would have been associated exclusively with broadcast facilities not long ago. Executives, investors and employees now consume internal video with the same expectations they bring to professionally produced content.

“Enterprise organizations are producing far more live and high-quality video than they did even a few years ago. Executives, employees, investors, analysts, and other stakeholders rely more heavily on video for communications, events, and announcements, and their expectations for quality and reliability have risen – often to the level audiences associate with broadcast production. Software-defined production environments are making those broadcast-grade workflows accessible without requiring the scale or complexity of a traditional broadcast facility,” said Isaiah Barnard, technical sales at BitFire.

Meeting those expectations without large technical teams has become a central operational challenge, and a driver of investment in automation and remote production tools.

“Corporate media teams are increasingly operating like broadcasters, producing live events, internal communications, training content, and hybrid conferences at a much higher volume,”said Claudia Barbiero, director of global marketing at PTZOptics. “We expect to see growing interest in production systems that bring broadcast-quality workflows into enterprise environments without requiring large technical teams. Automation, remote camera control, and AI-assisted production tools are helping organizations deliver consistent, professional content while keeping operations manageable for small in-house teams.”

The convergence of broadcast, professional AV and IT technologies has also made these tools more financially accessible than they once were.

“The convergence of broadcast, professional AV and IT technologies have helped make broadcast-grade solutions affordable and accessible to enterprise media teams, but it’s important that the solutions they choose are tailored to the usability and operational needs of enterprise users. We’re also seeing enterprise media teams getting even more out of their investment by using them not only for recorded or streamed productions, but also to elevate live, in-room presentations such as town hall meetings and training sessions,” said Amy Zhou, director of sales at Magewell.

Managing what gets made

Producing more content creates a downstream problem that is less visible but increasingly consequential: managing it.

As enterprise media teams grow their output, the operational infrastructure for finding, governing and reusing assets across teams and channels becomes as important as the production tools themselves.

“High-quality production is no longer the differentiator — it is the baseline. The real challenge in 2026 is managing growing volumes of content in a way that makes assets easy to find, reuse, govern, and activate across teams and channels. The organizations making the most progress are not simply increasing production capacity. They are investing in the operational foundation — systems, workflows, and metadata — that allows everything they create to deliver more value over time,” said Kathleen Barrett, chief executive officer of Backlight.

Distributed teams working across multiple locations have added further complexity to that problem.

“As content volumes grow and creators, editors, and partners collaborate across multiple locations, media groups see increasing value in platforms that connect distributed storage and production environments — enabling teams to find, access, share, use, and distribute content without building complex, bespoke infrastructure,” said Chris Fournelle, director of content and marketing production at Signiant.

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Studio design and the physical environment

While software and IP infrastructure have enabled more flexible production models, the physical environment where that production happens remains a significant consideration. Virtual and augmented reality studio environments have attracted attention as alternatives to traditional set design, but their practical limitations are shaping how enterprise teams approach studio investment.

“Enterprise media teams are expected to deliver the gravitas and visual credibility of traditional broadcasters, often within smaller, nontraditional spaces and with leaner teams. Physical studios continue to outperform virtual and augmented reality, which fall short in delivering authenticity while introducing added operational cost and complexity. Modular, adaptable set systems are being prioritized to deliver broadcast polish while remaining flexible as needs change,” said Nic Jensen, integrated marketing manager at TVSetDesigns.com.

The emphasis on adaptability reflects a broader reality for enterprise media teams: the production environment needs to serve multiple purposes, accommodate changing needs and justify its cost over time — requirements that are different in kind from those of a traditional broadcast facility.

NAB Show 2026 opens April 18, with exhibits running April 19-22 at the Las Vegas Convention Center. Make sure to check out the latest NAB Show News in our dedicated section or visit the NAB Show website to register for the show.

For more on corporate and enterprise media production, check out our Guide to Corporate Production series. The first edition is available to download in our resources section with the second edition coming in summer 2026.