KPIX

Location:
San Francisco, California
Affiliation:
CBS

Broadcast graphics for CBS News Bay Area, KPIX, that debuted on Monday, December 19, 2022. The change marks the formal debut of the “deconstructed eye” motif on CBS’ local newscasts. The branding brings the local stations in line graphically with the look of national news, sports and entertainment.

The package and updated station branding will eventually debut on all CBS-owned local news stations and is accompanied by new music from Antfood.

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