Mainz, Germany

Branding and motion graphics for “ZDF WISO” that debuted in 2018. “ZDF WISO” is a consumer-focused economic news magazine show that airs in Germany.

For the design, CapeRock worked to break down complex issues of social and finance into easy-t0-grasp bits. The design reflects this through the deconstruction of the letter “W,” which is the basis for all the show’s graphics layouts. 

The resulting design is simple yet dynamic with a bold orange and purple palette.

A new studio, from Atelier Markgraph, debuted alongside the branding and motion design update.  

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