Comcast rolls out less-Comcastic logo featuring NBC peacock « NewscastStudio

December 11, 2012

Comcast rolls out less-Comcastic logo featuring NBC peacock

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NewscastStudio

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Branding,
Networks

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Media mega-company Comcast rolled out a new logo Monday that drops the red C in favor of the NBC peacock.

The new logo is a big change for the big C, removing the companies bright red for a rainbow.

The typeface was also changed, to a very thin uppercase sans-serif, that seems to lack the power of the previous font. Less-Comcastic, the new logo will take some time to get use to.

The new logo has already made its way onto the Comcast website. The Comcast SportsNet still use a hybrid logo, with both the C and peacock.

Tagged: brand, comcast, comcast logo, comcastic, logo, nbc, nbcuniversal

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2 Responses to “Comcast rolls out less-Comcastic logo featuring NBC peacock”

So let me get this straight: Comcast removes the peacock from the decimated NBC Universal logo (or "NBCUniversal"), but picks it up for the corporate logo? Yet another media conglomerate who has absolutely no branding strategy. Aren't these companies filled with "brand" people? Why can't they get them all in a room and agree on something? Matt

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The NBC "peacock" is most likely more recognizable and more iconic than the Comcast "C". It still remains to be seen if NBC, being the oldest U.S. television network can truly turn things around for the better. NBC has had its ups and downs over the years. A lot of people weren't too happy in how NBC handled The Tonight Show and Today Show debacles, the cancellations of quality scripted shows, like Harry's Law, and departures of long-time NBC O&O talents, like Sue Simmons. A lot of people not being happy with the leadership of Jeff Zucker. NBC experiencing ratings decline since 2004 and during the the late '70s and early '80s. Brandon Tartikoff was a genius when he pulled off a major turn-around, and his willingness to be patient and take chances proved successful with hit shows, like The Cosby Show. NBC currently has several good scripted shows, including daytime soap Days of our Lives, and prime-time shows like... Parenthood, Grimm, Go On, and The New Normal. Sunday Night Football has proven itself to be a ratings juggernaut. The Olympics being a mainstay since 1988. Michael J. Fox is getting a new comedy series in 2013... and it would remain to be seen if Fox's new show will be a ratings hit. Eric

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