MSNBC, NowThis News launch 15-second video series

MSNBC and NowThis News have launched new, co-produced original 15-second daily video series titled “15 Seconds to Truth,” which will dig into a big headline each day to uncover a truth hidden behind the day’s conventional wisdom and spin.

The video series, launching today on MSNBC, Facebook and Twitter, builds on the recently formed partnership between the NBCUniversal News Group and NowThis News, a news organization that specializes in creating unique and impactful short-form video for audiences across social platforms, and popularized the format of 15-second news videos.

In addition to distributing “15 Seconds to Truth” across social and mobile platforms, MSNBC will air the news pieces on-air during its regular broadcast lineup as programs transition in and out of commercial breaks.

“MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” said Phil Griffin, president of MSNBC, in a statement issued by the network. “With this new series we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.”

“NowThis is breaking the conventions of news to make it more visual, emotional, and personal for the social web” said Sean Mills, president of NowThis News in the same statement. “By bringing content custom made for Twitter and Facebook to television, and not the other way around, MSNBC is embracing the possibilities of cross platform news delivery in innovative new ways.”

The first installment of “15 Seconds to Truth” can be viewed here.

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