Brexit: How the networks covered the unfolding story
The United Kingdom went to the polls on Thursday to decide the nations fate in the European Union and late into the night something unexpected happened… scrambling media around the world to cover one of the biggest stories that is sure to unfold over the next weeks, months and years.
At around midnight EST, BBC and ITV officially projected the United Kingdom will exit the EU, while polls leading up to the election day put most money (including bookies) on “remain.”
The British networks all had vast coverage plans for the night, but various U.S. channels quickly shifted to cover the unfolding story.
Here’s a quick recap of the coverage from a visual standpoint.
Virtual played a key part of BBC’s analysis, which even included a 3D Big Ben for breaking down data.
Bloomberg, which normally airs programming overnight from the U.K. anyway, featured a panel of experts in its London studio, with many shots of the Bloomberg Terminal showing the impact of the vote.
CNBC aired a special report with anchors from bureaus around the world, which interrupted normal overnight programming.
Similar to its U.S. presidential primary coverage, CNN featured “Key Race Alerts” on its lower third, as results came in.
FB originally simulcast Sky News coverage, then began producing its own special, borrowing Sky’s data feed.
Fox News broke into taped programming at various points with updates on the unfolding vote, but left Fox Business handle the bulk of the coverage.
Graphically, the network had a slim strap with results throughout the broadcast, with many guests and pundits in studio.
After it was clear the story was bigger than originally expected, MSNBC ditched its late night replays of “Maddow” and “The Last Word,” instead mixing ITV coverage with panels in New York. MSNBC borrowed ITV’s graphics, placing it under the normal lower third.
Sky News utilized a small studio along with its monster video wall for its Brexit coverage.
Borrowing from NBC’s playbook, Sky had a large outdoor part of its building lit for the coverage, almost like “Democracy Plaza.” During the main intro, the words “In” and “Out” flashed on the building, with various flags and lights color coded to match the election graphics.