CNN has purchased advertising on the homepage of NYPost.com, which is owned by rival Fox News Channel parent News Corp., promoting its New Year’s Eve coverage fronted by Anderson Cooper and Kathy Griffin.
The ad goes beyond just a normal banner ad; it extends into the background of the page and also wraps around the “New York Post” logo seamlessly. It’s also interesting to note the large red “LIVE FROM TIMES SQUARE” block which echoes the network’s boxy on-air look.
