KXTV-TV, the ABC affiliate in Sacramento, Calif., has debuted HD news with a refreshed set from FX Group. See more photos and video clips after the jump.
The station, which previously received the red version of the Gannett Axis-powered graphics package, simplified its previous set, as seen in this clip, a bit:
The set’s new backgrounds are now blue-toned instead of the red and oranges that coordinated with the graphics package that were previously used. These new backgrounds seem a bit flat, however.
A nice addition to the set are the high-tech, bright-blue lighted columns and subtle uplights against some of the walls.
The set also adds a standup are to the left made of metal framework and graphical panels. This area that adds a nice, flowing expanse to the studio. It’s also worth noting how the lower panels in this area are printed with a red-toned image that ties into the graphics package.
KXTV-TV has also posted a timelapse of the set installation.
Interesting that you made no comment regarding the unique desk, the lighted shoots offs on the desk, the new technology, and the many other obvious upgrades from what was a very square, flat older set.
The same desk has been used by FX Group on other previous sets. So, while for Sacramento it might be unique and new, it’s not.