Posts Tagged ‘Music’

MSNBC debuts new music with new HD look

Along with its new HD look, msnbc has also rolled out new music. Unlike CNN, MSNBC has never had a memorable musical signature. MSNBC’s last dayside theme was developed in-house by a MSNBC staffer and a guitar. The theme worked well with its graphics package, but did not convey the urgency of the news and always had the same beat.

Today, MSNBC debuted an updated music brand with the new theme heard above. At times the music sounds almost like a piece of Videohelper production music, and it very well could be since MSNBC uses much of the VH library during its programming, but at times it also sounds like a custom piece developed specifically for them. We hope to find official word on who composed it along with an extended sample.

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Congrats to 615 Music

Congrats to 615 Music on 3 Daytime Emmy Award nominations in the category of “Outstanding Original Song, Main Title and Promo” for:

“Why I Love Today” for Today Show on NBC
“There’s More Today, Everyday” for Today Show on NBC
“Be There” for NASCAR on Speed TV

The awards will be handed out this August in Los Angeles, for more information and sound clips view 615’s latest newsletter.

A journalist’s year in review in song

236.com mixes up cable news music

Need a catchy tune for a Monday morning pick-me-up? Try this video from 236.com, a mash-up of a variety of cable news music and sounds that forms an interesting final product.

WCAU drops familiar signature

Along with its new set and graphics, WCAU-TV also debuted new music, the NBC Collection used at many other NBC stations, O&O and not.

What’s significant about this is that the station has also bid farewell to its familiar signature in the music.

Philadelphians are serious about their news. When ABC affiliate WPVI-TV re-recorded its “Move Closer to Your World” theme in 1997, the station was flooded with complaints and reversed tracks after only five days.

Likewise, CBS affiliate KYW-TV also ditched its longtime music package in 2003 but stuck with its decision, eventually changing again to use the CBS O&O standard, “The Enforcer.”

Stephen Arnold Music creates a Sonic Brand for Maddow

Stephen Arnold Music is responsible for the music for MSNBC’s newest show, The Rachel Maddow Show.

The theme is an interesting guitar track with a unique beat. For a sample, visit Arnold’s YouTube page here.

Arnold also recently composed some of the music for FOX Business Channel. It will be interesting to see if Arnold is breaking into the network market.

Gari Comm Rebrands

Once known as Gari Communications, Frank Gari’s famous music company is now Gari Media Group.

“You may have known us as Frank Gari Productions, Gari Communications or Gari Media…but we’re now the Gari Media Group (GMG). As we look to the future of the broadcast industry, we are positioning our company to expand on our legacy music brand by adding a full range of creative service products as turn-key outsource solutions.” (more…)

Stephen Arnold Music continues to evolve

Stephen Arnold Music has been a company in transition over the last year, as it continues to update classic packages while rolling out new fresh ideas.

Over the past year, Stephen Arnold Music has begun boosting its brand toward “Your Brain on Music,” a new offshoot with new original themes.

Your Brain on Music was established in 2007 to fill a music void and over the past year has had its themes launched on many channels. (more…)

Unique themes with modern updates from Gari

Over the past decades, Gari Communications has produced some of the most memorable news music themes, from “Hello News” to “Eyewitness News.”

Each new theme represents a broad mix or orchestral and synthetic textures driving home the story. This rich history has helped Gari Communications become one of the leading news music composers in television.

Last year, compared to years past, was a relatively quiet year for Gari Communications, but the company continued to make noise. (more…)

West Palm Beach’s WPEC-TV makeover

Freedom’s WPEC-TV in West Palm Beach is in the process of getting a new set, graphics and music as it prepares to debut HD newscasts. Check out the videos.