Troika creates ‘mania’ for ESPN College Football

Troika has updated ESPN’s College Football look for this season.

“Our rebrand for ESPN’s College Football franchise centers around the concept ‘Mania,’ a frenetic visual interpretation of the excitement and anticipation surrounding the College Football season.”

For the rebrand, Troika created opens, transitions, bumps and titles along with a new logo.

“Viewers are taken on a visual journey through an Escher-esque world of descriptive typography and iconic visuals inspired by the game. The rebrand was designed to evolve with the College Football season, culminating with elements created specifically for each of ESPN’s five BCS games.”

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