Miami station debuts lifestyle show with virtual set, hip graphics
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
WTVJ-TV, the NBC O&O in Miami, recently debuted “6 in the Mix,” a lifestyle and entertainment program airing at 10:30 a.m.
The new show makes use of a chroma keyed virtual set, something the station has made use of for other segments and shows as well, including its traffic reporting and 9 p.m. newscast on Miami Nonstop.
The virtual set for “6 in the Mix” features a photograph of a contemporary living and dining room. In front of this are semi-transparent red columns and a red header element.
Those red tones continue in the show’s graphics package, which draws inspiration from the extruded NBC peacock elements similar to those found in WNBC-TV’s new graphics. The show’s lower thirds add an orange-toned background element as well.
“6 in the Mix” uses the 3D peacock as a sort of “stage” for the show’s logo in the opening sequence — an appropriate metaphor given the show’s entertainment and lifestyle focus.
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
tags
6 in the Mix, miami, NBC, wtvj
categories
Branding, Graphics, Local News