CNN ‘get lost’ promo airs at unfortunate moment

By NewscastStudio April 8, 2014

Weekly insights on the technology, production and business decisions shaping media and broadcast. No paywall. Independent coverage. Unsubscribe anytime.

CNN’s efforts to promote “Anthony Bourdain: Parts Unknown” with a large “Get lost” banner resulted in a rather awkward juxtaposition when the graphics aired over the network’s coverage of Malaysian Airlines Flight 370, according to an image circulating online.

Often these types of promos are inserted at the master control level, so it’s entirely possible the spot was scheduled to air at a set time, without knowing what story would be airing.

H/T Eric on Facebook