Astucemedia to focus on augmented reality at NAB

Astucemedia, a firm that specializes in data-driven graphics for broadcast, will be demonstrating augmented reality (AR) interactive graphics at the NAB Show in Las Vegas.

The showcase features interactive AR graphics for sports, finance, and news, driven by the Astucemedia Data Platform.

“AR is the future of interactive graphics for news, sports, elections and finance, enhancing the viewer experience for data visualization and event coverage,” said Alex Leclerc, founder and CEO of Astucemedia. “AR gives a new perspective into the depth and detail of the information being presented.”

With the focus on interactive graphics, Astucemedia will be highlighting their latest Data Platform product, with modules for Finance, Weather, Social Media, Elections, and a wide range of sports, as well as data visualization plugins for leading graphics systems. The AR experience was created by Astucemedia’s award-winning Creative Services team, who offer creative design, templating and graphic integration for end-to-end graphics solutions.

Visit Astucemedia at any of three booths with their respected partners:

  • Astucemedia and partner stYpe (stand C559) will demonstrate interactive AR graphics with the new RedSpy 4K camera tracking system. RedSpy is a very user-friendly and cost-effective augmented reality and virtual studio effects system, suitable for indoor operation. Sports data ingested from Opta and STATS will be featured in the demonstrations, along with financial data from Bloomberg and Thomson Reuters.
  • Astucemedia will be a featured presenter at Vizrt (stand SL2416) on Tuesday and Wednesday, at 1:30pm on both days. Graphics content, provided by the Astucemedia Creative Services team, will be on display during the entire show in Viz Story and Vizrt’s main theatre presentation.
  • At Panasonic (stand C3607), Astucemedia will be showing live sports graphics control suitable for stadiums and large event sites.