‘GMA Day’ uses ‘smiley’ curves to create fresh new look

Co-hosts Michael Strahan, who also appears on the main “Good Morning America” program, and Sara Haines, kicked off the show from behind a new, wide anchor desk with bold yellow ribbon, designed by Seth Easter.

The desk is placed in front of the studio’s large video wall, which showcases a stylized image of Times Square — with many of the billboards — including on the iconic NASDAQ MarketSite tower — replaced with “GMA Day” branded “billboards.”

Behind the desk, a white credenza is added featuring a mix of football memorabilia, decorative items and framed photos of Strahan and Haines.

Additional elements brought in for the show include wood frames with faux foliage, a new look for some of the studio walls and light fixtures with round bulbs, which can be brought in during the turn time between the time “Good Morning America” is done using the space and “GMA Day” hits the air.

The show’s LED video ribbon headers, meanwhile, are turned to a “structural” look of simulated blue and gold panels for much of the show.


The show also used a corner alcove of the upstairs studio, which includes a studio audience, for an interview segment. 

Project Credits

Set Design
Seth Easter

Lighting Design
The Lighting Design Group
Lighting Design by Dennis Size
Associate Lighting Designer Alex Kyle-Dipietropaolo
Head Electrician – Ed Ford
Programmer – Ron Lavalle

Showman Fabricators

New Display Technology