‘Today’ switches to ‘The Vote’ bug during midterm elections coverage
Weekly insights on the technology, production and business decisions shaping media and broadcast. No paywall. Independent coverage. Unsubscribe anytime.
NBC’s “Today” has added the network’s “The Vote” branding to its graphics as the 2018 midterm elections approach.
In addition to a branded flag atop the show’s normal lower third insert graphics, during election related coverage, the network’s sunrise logo switches to a silver look.
The two designs rotate on an animated loop.


The silvery ‘The Vote’ version of the ‘Today’ sunrise logo bug.


tags
2018 Midterm Elections, NBC, NBC News, The Vote, Today, Today Show
categories
Branding, Broadcast Design, Elections, Featured, Network Morning Shows, Networks