Branding campaign and election coverage: Challenges and muddying of the waters

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CBS stuck with ‘Campaign 2018’ as its primary branding in the days leading up to election night.

However, it’s worth noting that word could be interpreted as excluding the actual election night — so a sort of sub-brand emerged: ‘CBS News Election Night.’ CBS also mixed in the ‘original reporting’ tagline into some of its promos, though at least the ‘Campaign 2018’ name was referenced in the spot.

About Michael P. Hill

Michael P. Hill is the founder and publisher of NewscastStudio. In addition to covering the broadcast industry, Michael is also a Chicago TV and media critic and authors NewscastStudio's "Chicago TV" column and writes regularly about Shopify and design. Contact Michael with your feedback and story ideas.

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