Video: Philly ABC showcases ‘our city’ in promo

Created using a variety of field footage, Philadelphia’s ABC-owned WPVI released a promo that spotlights the market while also reinforcing its brand.

Interspersed with the shots are a variety of views of key buildings and landmarks in the city with a giant 6ABC logo inserted in post-production. One of these views depicts the logo on the side of a building as if it is emblazoned on a banner, while other instances feature the logo hovering over the top of the iconic “Rocky” steps at the city’s art museum, perched atop a bridge or even reflected on the rippling surface of a river.

The spot also includes views of the station’s livery out and about in the city, including its helicopter.