Peacock announces AI-driven vertical video, Bravo playlists and mobile game

NBCUniversal has announced a slate of upcoming features coming to Peacock, many of which leverage AI to create new experiences. 

Coming later in 2026, Peacock is adding:

• Your Bravoverse: An AI-powered vertical video feature hosted by “Watch What Happens Live” host Andy Cohen’s video avatar. Coming in the summer of 2026, the experience will combine “decades” of Bravo content and perspectives from Cohen and other Bravo personalities into a swipeable format focused on AI-curated, personalized playlists featuring iconic scenes, connected storylines and behind-the-scenes moments.  
• Vertical video hub: Peacock will add a dedicated section focused on vertical video offerings later in the summer. 
• NBA vertical video: Building upon its existing vertical video features, Peacock will introduce real-time cropping using AI to showcase live NBA events on mobile devices. The feature is expected later in the spring and NBCU says it will mark the first time an entertainment app will offer full live broadcasts in the 9:16 ratio.
• Wolf Games: Two new games from “Law & Order” creator Dick Wolf’s Wolf Games brand. One will take place in the Law & Order universe while the other will introduce new, original IP from Wolf’s son and Wolf Games co-founder Elliot Wolf.
• ‘Jeopardy!’ mobile game: Peacock will give subscribers access to a new mobile game based on the popular quiz show “Jeopardy!“

Your Bravoverse will include a “seamless” experience driven by swiping that will cull content from more than 5,000 hours of past Bravo content. The entire experience will be driven by AI, including clip creation, story extraction using computer vision and AI agents trained to cater to Bravo fans. The technology will also link together complex storylines across multiple seasons and Bravo franchises. 

Fans will be able to relive key moments from their favorite shows, discover new content and make see clear connections between their favorite characters and storylines. 

Peacock expects to “refresh” the playlists regularly and will add insights from Cohen’s avatar, which is powered by Synthesia and based on real footage of Cohen that, in turn, replicates his likeness. 

NBCU also noted that a team of editors were used to help validate AI output and reviewing content for quality and accuracy. 

Your Bravoverse will also introduce new advertising capabilities design specifically for streaming. The offerings will allow advertisers to “engage passionate audiences and turn cultural connection into business impact, with interactive moments such as Cohen’s avatar referencing the brand as part of the experience.”

Peacock will also use grow its use of vertical video through a dedicated hub and leveraging AI to create a 9:16 live stream of NBA games. Launching in beta, the offering will be part of the existing Courtside Live experience, which includes multiple camera angles, multiview and other features.

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AI will be used to automatically frame key points in the action. 

Peacock subscribers will also get access to “Law & Order: Clue Hunter” from Wolf Games that use the brand’s proprietary Gen-AI gaming engine. In the summer, “Public Eye,” which is described as “an interactive experience that combines narrative, episodic storytelling with original characters and gameplay, invites players inside a mystery to uncover clues and solve the case” will launch.

Spring will also see the introduction of a new mini-game based on the game show “Jeopardy!” This will offer daily trivia from the show’s writing staff in a quick play approach, combined with features such as streak challenges and sharable results.