Amagi introduces Newspulse platform for automated news content repurposing

Amagi has launched Newspulse, an AI platform designed to automate the repurposing of news content for digital and social media channels.

The platform scans live news broadcasts and video-on-demand libraries to identify individual stories and package them as clips formatted for social media, vertical video, and news bulletins.

According to Pew Research Center data cited by Amagi, 93% of adults aged 18 to 29 consume news on digital devices, and 76% rely on social media for news. Traditional broadcasters face the challenge of reaching these audiences on digital platforms, often using multiple separate tools to repurpose broadcast content. This approach can increase costs and strain editorial teams.

Newspulse aims to address this by providing a unified platform that manages the entire workflow from ingesting broadcast feeds to publishing content on digital channels. The platform scans live feeds in real time, identifies story segments, and converts them into ready-to-publish content.

The AI dynamically reframes videos into multiple aspect ratios, including 16:9, 9:16, 4:5, and 1:1, by tracking on-screen subjects, lower-thirds, and graphics. It also generates captions and post information tailored to specific platforms. The system can publish clips directly to newsroom digital endpoints within minutes without manual editing. Human-in-the-loop checkpoints are available for editorial oversight.

Newspulse can also sequence multiple story clips to create longer news bulletins. The platform incorporates policy-driven AI that allows newsrooms to define brand voice, stylistic rules, and content priorities. This feature aims to maintain editorial control, brand integrity, and compliance by ensuring the AI operates within predefined guidelines.

Srividhya Srinivasan, co-founder and CTO of Amagi, said the platform addresses newsroom concerns about losing editorial control with AI by enforcing strict policy guardrails. She added that Newspulse automates multi-platform formatting, enabling journalists to focus on reporting while broadcasters engage younger digital audiences without increasing production costs.

Newspulse is currently in limited availability testing with select newsroom partners. Amagi expects to make the platform generally available in June 2026. More information is available on Amagi’s website.

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