Wowza launches video intelligence framework for live streaming workflows

Wowza announced the general availability of its Video Intelligence Framework ahead of the 2026 NAB Show.

The new capability is designed to help broadcasters, streaming platforms, and sports organizations apply artificial intelligence to live video streams for generating metadata, highlights, and other outputs that support monetization and downstream workflows.

The framework operates alongside Wowza Streaming Engine, connecting live streams to AI inference models. It enables users to produce structured, real-time signals such as metadata, clips, tags, overlays, and machine-readable events directly from live video content. These outputs can be integrated into monetization systems, content operations, editorial workflows, production environments, and automation processes.

Krish Kumar, CEO of Wowza, said the framework addresses the growing need for live video systems that generate value while streams are in progress. He noted that media and sports organizations require live video to produce usable signals that support monetization and operational workflows.

The framework extracts frames from live streams and routes them to AI models for analysis. The results are converted into outputs that downstream systems can immediately use, including metadata, webhooks, overlays, tags, thumbnails, clips, and other event data. This approach allows multiple outcomes to be generated from a single detection within the live video pipeline.

Wowza Video Intelligence Framework is designed to shorten the time between live events and usable business outputs. It can provide richer metadata for contextual targeting and content packaging, accelerate clip and highlight creation, and deliver event data for downstream systems.

Initial use cases include contextual advertising and ad break triggering, live content tagging and clip generation, and sports highlights, scouting, and analysis workflows. For example, the framework can identify likely ad break points, surface sponsor-relevant visual context, and generate metadata for ad decisioning in real time. In sports, it can produce player- or event-specific highlights and structured event data to support team, league, or broadcast workflows.

The framework is compatible with existing Wowza Streaming Engine deployments and current video infrastructures. It allows organizations to apply AI to live workflows without major infrastructure changes and provides flexibility to adapt models and workflows over time.

Wowza plans to showcase the Video Intelligence Framework during NAB Show 2026 and in customer and media briefings focused on live media, sports, and streaming innovation.