Moments Lab, AWS partner on archive monetization for media companies

Moments Lab announced a collaboration with Amazon Web Services (AWS) to help media and entertainment companies migrate, index and monetize video archives, aiming to reduce cost and complexity barriers associated with large-scale archive projects.

The initiative, announced at the NAB Show in Las Vegas, combines AWS infrastructure with partner services for migration, video understanding and system integration, the company said. It is designed to enable organizations to move large volumes of content into the cloud, where it can be indexed and searched using Moments Lab’s multimodal artificial intelligence tools.

“The media industry is sitting on an immense amount of untapped value,” said Phil Petitpont, co-founder and CEO of Moments Lab. “While more than 80% of video consumption now happens on digital and social platforms, our customers tell us that just 1 to 4 percent of their content is being monetized. With AWS, we’re changing that—turning archive migration into an ROI-positive investment from day one and enabling teams to monetize their full media library.”

The companies said the approach uses pre-negotiated indexing rates and AWS partner programs to accelerate return on investment for archive projects. It also allows media organizations to scale indexing efforts across entire libraries rather than limiting projects to select content.

Moments Lab cited early results from Banijay Entertainment, which is using the platform on AWS to reduce per-clip costs and speed up turnaround times for archive-based production workflows.

According to the International Association of Sound and Audiovisual Archives, more than 150 million hours of audiovisual content are held in global archives, though only a small portion is actively used for production and distribution.

The initiative is available to qualifying companies working with AWS and its partner network, with pilot programs offered to assess return on investment before broader deployment.

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