Fox Sports World Cup 2026
- Location:
- Various
- Affiliation:
- Fox Sports
Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.
Fox Sports developed a graphics package for the 2026 FIFA World Cup around the perspective and visual culture of fans in the stands.
The design, called “fanthom,” used bold typography, team scarves and crowd chants associated with participating countries. The scarves also served as on-screen devices for identifying segments and organizing information.
Fox incorporated FIFA’s “26” tournament mark as a recurring element across the package and studio environments.
Augmented reality graphics extended the design to remote sets, pitch-side cameras and drone shots. Fox also built tools that used FIFA player-tracking data to recreate plays and compare multiple actions by an individual player during live analysis.
tags
Sports Motion Graphics