NASCAR on TNT

• Broadcast Design by: TNT Sports
• Broadcast Design by: Big Studios

TNT Sports introduced a bold visual identity for its return to NASCAR in summer 2025, with the launch of the five-week Summer Series.

Developed in partnership with Big Studios, the “Black Octane” graphics package featured a dark, high-energy aesthetic rooted in virtual production techniques that emphasized lighting and realism. The design aimed to bridge NASCAR’s bold visual culture with TNT’s grittier, adrenaline-driven broadcast style.

Over five months, Big Studios crafted a broad set of elements for the broadcasts, including a show open, animation inserts and on-screen graphics. While the overall look was modern and distinct from other NASCAR coverage, key visual components—such as the running order—remained familiar to fans.

The package also supported TNT’s dedicated in-season challenge coverage, including a TruTV altcast led by veteran commentators. The design team said the goal was to respect NASCAR’s heritage while delivering a fresh, standout viewing experience.