NCAA March Madness

Location:
CBS / TBS / TNT / TruTV
Affiliation:
Various

Weekly insights on the technology, production and business decisions shaping media and broadcast. No paywall. Independent coverage. Unsubscribe anytime.

Originally slated to debut during the 2020 NCAA Tournament, which was canceled due to the coronavirus pandemic, this motion graphics package first hit the air in 2021.

Featuring a fan-centric design with extruded text, hand-drawn elements and pops of color, the design follows the bracket crossing the United States, ending at the tournament host city (Indianapolis for 2021).

The design replaced the “test facility” package for the coverage across CBS, TBS, TNT and TruTV.