This Morning
- Location:
- London, United Kingdom
- Affiliation:
- ITV
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On January 5, 2026, ITV’s daytime programming, including “This Morning,” “Lorraine” and “Loose Women,” began broadcast from a basement studio at The Hospital Club (H Club).
The change was part of cost cutting measures by ITV, moving programming from Television Centre. The move also affected “Good Morning Britain,” which relocated to ITN’s headquarters and now shares a studio with ITV News.
The daytime studio includes a set that can support all three programs, which air back-to-back, with each having a unique look.
The design uses large LED walls to facilitate quick changeovers between shows and to maximize the space, with four tracking LED towers and multiple floating pieces enabling further differentiation. Virtual set extensions are used extensively to create different looks, from a more graphical style for “Loose Women” to a more glassy, plush look for “Lorraine,” with a shared production control room supporting the shows.
