First at 4: ‘Reakin News’
The station, which debuted a new set a little over a week ago that boasts a huge video array behind the anchor desk, decided to drive home the fact it was in “breaking news mode” by putting its breaking news title card up behind the anchors.
A hallmark of the new set is how the station, rather effectively, uses the video wall not only for a changing cityscape image, but also overlays graphics and video over it in floating blue and silver frames.
The problem with this use, however — the anchors’ heads covered two key letters in the graphic, making it appear to read “REAKIN NEWS.”
Did viewers still understand what was going on? Sure. However, the framing of the graphic looked odd and detracted what was, overall, an effective way to enhance the station’s storytelling.
On its previous set, WLS-TV had a bad habit of framing anchors directly in front of the on-set flat panels with the “Eyewitness News” logo dead center — meaning the anchor’s head covered most of it.
Of course, WLS-TV is hardly alone in making this small yet significant slip up — so it’s a good time for a helpful reminder to consider how graphics will be framed in all possible applications — and test them as well. “Reakin News” turned out to be an innocent mistake, but you never know how another combination of letters could end up reading.