NewscastStudioSetStudioGraphicsInspirationLinksNewsletterBlog

Edgy, modern sets forte at Blyth

Posted by NewscastStudio | No responses

nabpreviewicon.jpg Blyth Design is a small firm that creates sets with big impact.

With a portfolio stocked with work for Fox, Blyth’s style is hallmarked by liberal use of metals, backlit surfaces and bold shapes.

Blyth sets can be found at almost every major Fox O&O station in the county, as well as News Corporation’s flagship Fox News Channel. Though there are slight variations from station to station, the standard Fox O&O set features a trapezoid-shaped duratran opening behind the anchor desk, blurred monitor walls, thick beveled columns and curved tri-plasma arrays.
The modern look is complemented with light wood paneling and dimensional logos for a more traditional look. Together, these elements combine to create a high-energy, bold look for the fast-paced style that Fox stations are known for.

In addition to Fox, Blyth also created the old NBC WeatherPlus set at MSNBC’s now-closed studio in Secaucus, New Jersey. Also in New Jersey, Blyth engineered the two-person anchor desk MSNBC installed to replace the original one-person setup. Incorporating sharp metal surfaces and a sleek black desk surface, the desk’s backlit front was wired to instantly change color, including the fast flashing used during Keith Olbermann’s “Countdown” show.

The circular desk was designed to be used in a variety of ways, including traditional two-person anchoring and Don Imus’ now defunct radio simulcast. Anchor could be seated in multiple locations around the anchor desk, a unique configuration that was facilitated by integrating small LCD monitors into the desk’s surface that are both functional preview monitors for talent and seen behind anchors when shooting across the circle.

Different programming used different positions, and a nearby “sled” anchor desk could dock with the main set, all of this was made possible by the set’s existing rotating turntable.

Bookmark and Share

This entry was posted on Friday, April 11th, 2008 at 10:15 am by NewscastStudio and is filed under NAB Preview 2008, Set Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply


Television news set design resource, television news graphics design, television news blog, television nes links | Free television news insider headlines and gossip | Chroma key graphics, news backgrounds, chroma key wall graphics, talking head backgrouds | Web design showcase and examples | Free newspaper industry headlines, insider news and gossip | Online portfolios and resumes for television news anchors, reporters and professionals | Free fonts, font download, font sharing, font shareware, font freeware, font trading | Television news set design, news set design | Worship backgrounds, church backgrounds, religious backgrounds for church service screens, worship screens, worship presentations and church sanctuary screens